What does this mean for you?
✅ Send SMS automatically from more than 6,000+ apps via Zapier (CRM, email marketing, e-commerce, and more).
✅ Simple and quick setup – no complex coding required.
✅ Better customer communication – reminders, alerts, and campaigns always delivered on time.
✅ Full flexibility – tailor SMS sending to your unique business processes.

📲 With Text2reach + Zapier you can:

• Automatically send SMS when a new order is placed,
• Remind customers about upcoming appointments,
• Share important updates instantly,
• And much more – fully automated, seamless, and reliable!

🔗 Activate the integration today: Zapier integration #Text2reach #Zapier #Integration #SMSMarketing #Automation

The post Text2reach is now available through Zapier appeared first on Text2reach.

Here’s how AIT typically works:

1. Fraudsters deploy automated bots to generate fake accounts
2. The bot triggers a one-time passcode (OTP) SMS to mobile numbers
3. The fraudster collaborates with a rogue party to intercept the inflated traffic without delivering messages to the end-user
4. Together, they claim revenue and share profits
5. They repeat the process to further inflate revenues or manipulate conversion statistics.
   Businesses often bear the financial burden of these scams, especially when messages are delivered to long-distance locations where costs are higher

Identifying AIT presents a challenge due to its evasion of common SMS regulations and agreements. Consequently, it bypasses MNO firewalls, as OTPs are not flagged as spam.

However, the impact of AIT extends beyond individual businesses, threatening the entire messaging ecosystem. With rising SMS costs and evolving regulations, brands are exploring alternative authentication methods, potentially diminishing A2P SMS revenue for mobile operators.

What can be done?

Although there’s no one-size-fits-all solution, businesses can adopt several measures to mitigate the risk of fraudulent attacks:

• Deploy robust monitoring systems capable of detecting unusual outgoing message volumes and suspicious behavior
• Keep a close eye on OTP SMS conversion rates, as anomalies may indicate fraudulent activity
• Apply limitations on message request attempts from the same IP address or device
• Consider disabling message delivery to unused destinations and utilize CAPTCHA or similar tools to deter bots

How can Text2reach help you address AIT?

Text2reach is dedicated to upholding transparency and accountability standards. We implement measures to block identified AIT fraud within our network and provide AIT detection as part of our Text2reach SMS service.

Text2reach recommends taking the following steps:

• Request messaging providers to restrict traffic to relevant countries (keep SMS gateway only for countries your clients are)
• Implement filtering mechanisms based on sender ID, content, or number ranges
• Set limits on SMS messaging accounts to mitigate risks.

The post Artificial Inflation of Traffic (AIT): The Messaging Ecosystem Killer appeared first on Text2reach.

Mapon is a part of the Draugiem Group – an international IT company association from Latvia with offices in multiple locations across Europe, the USA, Canada, Mexico, Brazil, Australia, and Japan. Our work is based on cooperation and sharing the same values as the rest of the companies in the group – fairness, experiments, and initiative.

Mapon provides fleet management and asset tracking solutions that will suit any company, regardless of its field of business and fleet size. The platform has a web version and is also available on Android and iOS mobile apps that are designed to meet the fleet manager and employee needs.

Mapon provides such solutions as GPS tracking & live data, fuel control, video telematics, BLE asset tracking, driving behavior & safety monitoring, carsharing, mobile apps, route planning, temperature monitoring, communication tool, fleet maintenance, vehicle inspections, fleet efficiency, digital forms, and Worktime. To offer their clients the best service quality, Mapon has also developed their own GPS tracking devices that are built in-house. Apart from that, the Mapon platform is compatible with more than 500 different telemetry devices from the leading tracking device manufacturers in the world.

Last but not least – Mapon is a global company that strives to build a strong partner network to cover all regions of the world.

Mapon is using Text2Reach solution for automated SMS sending from the platform to their clients all over the World – addressees in more than 80 countries. There are two main business processes where the SMS-es are sent:

1. device configuration. Many devices support configuration also via SMS. It means the devices installed in vehicles can be managed by sending SMS commands from the platform. The solution provides option also to receive the answers generated by the device. So it is two – directions communication using the SMS API.
2. communication with platform users. There are many business scenarios where users should receive alerts or messages from the platform. For example – alerts related to their vehicle or messages for communication with platform users – drivers, managers etc. Most of users are using the mobile application or web portal for all the platform functionality. But there are business critical processes where it is critical to receive the information without delay 24/7 – even when you have no mobile network or you are away from your computer. For example – the vehicle is leaving an object, temperature in container is bellow the limit, SOS button is triggered, driver is overspeeding etc. In these cases SMS messages are sent in parallel because mobile phone is usually always with you! And there are still many users in our industry who are not using the smartphones. For these older phone models SMS is the only and the most trusted channel to guarantee information delivery to the end user.

More information about our solutions you can find at www.mapon.lv

The post Mapon and Text2reach collaboration story using SMS services appeared first on Text2reach.

The next step is to keep your clients engaged and provide an opportunity for interaction. This is where Two-way SMS comes in handy.

What is TWO WAY SMS?

A two-way SMS service allows users to send and receive an SMS from a dedicated number through a web messaging platform by using complete solutions or application programming interfaces (APIs). Two-way messaging is done using short codes or virtual long numbers (also known as virtual mobile numbers).

While virtual mobile numbers resemble standard phone numbers, short codes have 3-6 digits. Short codes can be used only within a certain country (important to remember, that regulations and requirements vary).

Advantages of TWO WAY SMS

1. Speed: Text messages are usually delivered within seconds, which helps businesses to deliver time-sensitive information instantly. Moreover, SMS open rates and response rates are considerably higher than those to emails. The speed and constructiveness of SMS approach motivates consumers to act fast – register or login, make purchases. Clear and short questions that can fit in an SMS also encourages quick responses to surveys.
2. Automation: Automated, dynamic responses based on predefined keywords that identify customer preferences can be implemented via two-way SMS. This saves a lot of time and resources. We see a huge increase in demand among establishments that value when clients show-up – representatives of beauty, medical or travel industries distribute reminders, confirm the bookings or collect feedback on the service using such automation. 
3. API integration: Good two-way SMS providers offer easy-to-use APIs by which businesses can send, receive and monitor messages. They can be integrated easily with any third-party tools or applications.
4. Cost effectiveness: conversion rates of call-to-action SMS texts are high because such messages are short, clear, and do not contain many links or images. SMS campaigns have lower setup and running costs than other types of marketing. ROI (return on investment) is higher as businesses are dealing with existing customers or people who are willing to receive messages about their products and services. 

Best practices

• Ensure that the receiver has consciously chosen to receive text messages;
• Focus on recipients’ requirements upon receiving permission to engage with them;
• Always provide accurate information;
• Keep all messages short and clear;
• Be mindful of the receivers’ circumstances and preferences when soliciting feedback;
• Remember that every message is an opportunity to build trust and goodwill or to lose them.

The post TWO WAY SMS: Conversational customer interaction for business growth appeared first on Text2reach.

The post Infographic: TWO WAY SMS service appeared first on Text2reach.

Planning and executing

Our target is not only to deliver excellent SMS and massaging services but also a modern, comprehensible, and easy-to-understand experience for our customers. Regarding the legal documents, our primary goal was to make them more convenient and understandable. That’s why we divided the legal document creation process into three stages:

• Defining the need (what legal documents do we need and why)
• Team involvement (we involved several colleagues who deal daily with customer support, sales, and data security)
• Implementation of documents (so that documents are understandable to everyone)

The process of legal design

One might think that “contract design” and “legal design” is the same, but they are not synonyms. If contract design takes care of understandable documents, legal design is a broader process in which a more comprehensive team is involved with design thinking methods to facilitate processes (internally between colleagues or in relations with customers).

Our primary goal was to identify processes so our website visitor has an understandable path to becoming a customer. Therefore, our research affected not only the process of concluding contracts (which is one of the final steps in customer attraction) but much earlier – how our potential customer learns about us, the following steps after initial interest, and the most frequent questions or uncertainties, etc.

No legal jargon

While our designers and developers worked on developing the website content, it became clear that standard legal documents would not work for us. No one reads them, most don’t understand them, and users approve them without going into depth. Legalese makes legal documents difficult to understand by using jargon, Latin terms, or complicated words and phrases.

Since we stand for Transparency, and we do it not only in words, it was also essential for us that our users and customers could easily understand documents such as Terms & Conditions, Privacy Policy, and, of course, Acceptable Use Policy.

Our customers are international, so it was important to use plain English rather than complicated legal jargon. We want our customers to understand what they agree to and their commitments. Our Privacy Policy and Data Processing Agreement also explains in understandable language how we process the personal data of both our customers and SMS senders and recipients.

The technology

We chose the visual legal document builder named RockTerms to create the website’s legal documents. It is a legal-tech solution where you can freely create Terms & Conditions, Privacy Policies, and countless other documents. You can also choose their templates and even change them.

All our documents are created in a unified style – structuring and highlighting information. We structured information into blocks and used plain English, active voice, and icons chosen by us. The document also contains our corporate font and colors.

I am convinced that, for example, our Terms & Conditions are more understandable to our customers than they were before. They are also easier to understand than our competitors have because we deliberately do not use legal jargon.

Conclusion

Shorter isn’t necessarily better, but we are confident with the result. The numbers say it all – the word count of, for example, our Privacy Policy dropped from 2018 words to 899 (minus 56%). We save money when translating our legal documents because the most common pricing model for translators is to charge per word.

Legal design helped us empathize with our customers, who, as a result, through visual legal documents, better understand their rights and our requirements and see how our service works.

Contact us or create your free SMS account now to reach your audience.

The post Why we intentionally created clear and understandable website terms for our Self Service SMS tool appeared first on Text2reach.

Text2reach became an independent company outside the Draugiem Group. Our current portfolio includes customers in 65 countries worldwide. We are proud that our services and quality are valued by customers in Europe and Nordic countries, as well as in Latin America and the Middle East. During 2021, we have sent over 600 million SMS, serving a small car service center in Latvia and the world’s largest social media groups. We are pleased and truly inspired to continue to grow by offering ever new products such as WhatsApp Business solutions and our new Omnichannel Communication Platform. Along with the rapid development in the tech world, we observe a constant increase in volumes of the SMSs sent by companies around the world. 

As a matter of fact, the first SMS was sent on December 3, 1992, which means that the text message will celebrate its 30th anniversary this year. We expect it to exist for at least another 30 exciting years ahead!

The post Text2reach, in the SMS industry since 2009 appeared first on Text2reach.